Fashion and Beauty 101: ** REVIEW - Sydney’s 2012 Hair Expo! - Opening Day At The Biggest Hair Event In The Southern Hemisphere!

Top hairdressers from Australia and around the world descended on Sydney for the 2012 Hair Expo yesterday!

Sydney Fashion and Beauty 101 was excited to find out what was going on at the Expo!

Set in the Sydney Convention & Exhibition Centre, there were hundreds of dazzling stalls.

The event was teeming with hair enthusiasts keen to keep up with the current trends and ideas in the hair industry.

Award winning hairdressers took to the stages scattered throughout the expo to talk about and show off their latest masterpieces sculptured into their model’s hair.

Stylists from Moroccan Oil showed how the new Luminous Hairspray Strong Flexible Hold can create dramatic hair, but can easily be brushed out without the hair feeling sticky or static.

There were also Osmo, GKMBJ and Silk along with other designer stalls that showcased their range of products. Experts were at hand to talk through how to use their products and how to create gorgeous looking hair.

Meanwhile, Eyes of horus rocked out the Egyptian theme with funky pharaoh-like models and statues in their section.

Demonstrations by ghd, Redken, Schwarzkopf and L’Oreal Professional took place and there was some great Aussie talent about, such as hairdresser Hannah Escano from Suki showing off her animal looks and Award winning hairdresser Demi-Leigh Gardiner from Papas & Pace creating distinct colour dipping looks.

And to top it all off goody bags with samples, leaflets and info were being handed out to all that attended. PLUS reduced price hair scissors, hair products and hair extensions were on sale – another great reason to attend!

Later on Sydney Social 101 headed to the prestigious evening Gala for a special hair viewing set on the catwalk!

The Opening Spectacular, sponsored by ghd featured New Zealand’s Sara Allsopp’s take on Romance Was Born’s superhero themed hair and outfits, which were show cased at the 2012 Mercedes Australian Fashion Week.

Alan White from ghd, took to the stage to talk about the latest blow dryer on the market - the ghd Air!

And his set managed to pull off the impossible!

“We’re attempting to do something not many people ever do, and that is for our models to change their hair mid-show,” he revealed.

His models sported dramatic up-dos, wavy tresses and statement hair as they took to the stage and they seemed to pull it off in the 15-minute show.

Also, three times award winning Australian Hairdresser of the Year Jayne Wild also showcased her latest collection.

“I call this my playtime,” the designer told the packed-out audience.

“I love hairdressing and I love shows. This set is full of surprises and it’s about a feral creatures. I got the idea from my mad head,” Jayne joked.

And it was full of surprises - as models took to the catwalk wearing huge doll heads with funky hair, there was also dancing and even a trapeze act that followed!